4 amazing tips on content marketing for small businesses

4 amazing tips on content marketing for small businesses

It doesn't matter if the content is outsourced to an agency offering content management services or carried out in-house: ideas for creative, informative and engaging content become more than often rare.

Regardless of this fact, we have 4 amazing tips on content marketing for small businesses. Check them out below:

1. Develop a calendar for content marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. It's also a great way to ensure content is created on time and on time. This amazing method of content creation is often overlooked and neglected by many small businesses.
About 61% of content marketers said the main problem with content creation is that it takes too long. Only 44% of marketers reported maintaining a schedule containing documented content marketing methods and strategies.
Developing and setting up a timetable for planning the month's content is the first step in setting aside time for reflection, strategy, creation and finally content publishing.
2. You need to know what's right for you! Before you go looking for inspiration on other websites, you need to understand the features and components of past content that have benefited you and your small business.
We advise you to use the tools for webmasters and Google Analytics to check the web pages and queries most frequently followed so that you can identify the content that worked best and the keywords used for the search. In addition, it is recommended to use social statistics, as they can also give you an overview of the content that worked very well.
You can view social media performance using services such as - Add This, which include buttons to share on blogs as well as tracking information. They are user-friendly dashboards, offering information on a range of clicks and shares.
3. Understand social media trends for topics. Social media networks and/or platforms are extremely useful for getting new ideas. Creating content around current topics will give you invaluable content ideas that people are actively looking for in real-time.
For example, Twitter has been offering news stories for some time now. Earlier this year, Facebook also introduced trend topics... If you need or want to view trend topics on a more local scale, you can use Trendsmap, which offers users an intimate and intimate look at trend topics on a map with information from the Twitter's social media.
Amplify content by covering different aspects of a story. Take a controversial position or complete it by using a range of multimedia options, such as infographics or videos.
4. Use content that is visual. Although the majority of SEO practices focus on the text that will be digested by different search engines, the visual content has now become much more attractive and interesting to your fellow readers. People naturally seem attached to being more attracted and more interested in visual content. Ninety percent of the information that enters the human brain is acquired visually.

That said, content that uses images receives about 94% more views than content without images.

A recent survey of marketers conducted by Marketing Sherpa found that visual elements were the simplest form of content to create. Develop infographics using research already done on the content or outsource the creation of images and/or visual creations to add them to your blog posts. You can easily keep your users and visitors engaged and scroll through your website pages by simply adding gIF and interesting and eye-catching still images to your written content.